Sony A7 IV Kit (28-70) – 33MP Full-Frame Sensor, 4K 60p Video, Real-Time Eye AF, Hybrid Autofocus
The Sony A7 IV Kit (28-70) stands at the forefront of full-frame mirrorless camera innovation, tailored for professional photographers and hybrid creators who demand uncompromising image quality and reliable performance in any shooting scenario. Designed as the successor to the acclaimed A7 III, the A7 IV integrates Sony’s latest BIONZ XR processor and a newly developed 33-megapixel Exmor R CMOS sensor, delivering a leap in dynamic range, color reproduction, and low light performance. This camera is engineered to solve the workflow bottlenecks faced by professionals needing high-resolution stills and advanced video capabilities without switching systems or sacrificing mobility.With advanced autofocus powered by AI-driven Real-Time Eye AF and Real-Time Tracking, the Sony A7 IV dramatically reduces the risk of missed focus during fast-paced events, wildlife, or portrait sessions. Its robust video suite, including oversampled 4K 60p recording and 10-bit 4:2:2 color depth, makes it a versatile tool for content creators who require broadcast-quality footage and seamless post-production flexibility. The included FE 28-70mm f/3.5-5.6 OSS lens ensures that users can achieve sharp, stabilized images right out of the box, making the A7 IV Kit a comprehensive solution for professionals seeking an all-in-one camera system.
33MP Back-Illuminated Exmor R CMOS Sensor
The Sony A7 IV is equipped with a newly designed 33-megapixel full-frame Exmor R CMOS sensor, which utilizes back-illuminated architecture for superior light gathering and reduced noise, even in challenging lighting conditions. This sensor achieves up to 15 stops of dynamic range, enabling detailed highlight and shadow recovery. Compared to the A7 III’s 24MP sensor, the A7 IV offers higher resolution for cropping and large-format prints.This allows photographers to capture ultra-detailed images with exceptional clarity, even in low-light environments.
BIONZ XR Image Processor
Sony’s latest BIONZ XR processor, inherited from the flagship Alpha 1, delivers up to 8x more processing power than previous generations. This enables faster image rendering, reduced rolling shutter artifacts, and enhances overall responsiveness for both stills and video. The improved processing pipeline ensures minimal lag and supports advanced features like real-time autofocus and high-speed burst shooting.This means professionals can shoot action sequences or high-resolution video with confidence and efficiency.
4K 60p 10-bit 4:2:2 Video Recording
The A7 IV records oversampled 4K video at up to 60 frames per second, using the full width of the sensor for maximum detail and dynamic range. Support for 10-bit 4:2:2 internal recording provides rich color depth and flexibility for color grading in post-production, meeting the demands of filmmakers and content creators. Compared to the A7 III’s 8-bit limit, this upgrade enables broadcast-quality video output.This allows videographers to produce cinematic-quality footage suitable for professional streaming and commercial projects.
Real-Time Eye Autofocus and Real-Time Tracking
The advanced autofocus system features 759 phase-detection points and AI-based Real-Time Eye AF for humans, animals, and birds. Real-Time Tracking intelligently follows moving subjects across the frame, ensuring sharp focus during unpredictable action. This technology outpaces many competitors, making the A7 IV ideal for sports, wildlife, and event photography.This ensures that every critical moment is captured with precise focus, reducing missed shots in dynamic environments.
5-Axis In-Body Image Stabilization (IBIS)
The Sony A7 IV incorporates a 5-axis IBIS system that compensates for up to 5.5 stops of camera shake, allowing for handheld shooting at slower shutter speeds. This stabilization works in tandem with the OSS (Optical SteadyShot) in the included 28-70mm lens for maximum effectiveness. Compared to previous generations, the improved IBIS system delivers smoother video and sharper handheld images.This empowers creators to shoot confidently without a tripod, even in challenging lighting conditions.
Hybrid Autofocus System with 759 Phase-Detection Points
The hybrid autofocus system combines 759 phase-detection and 425 contrast-detection points, covering approximately 94% of the image area. This ensures rapid and accurate focus acquisition, even on fast-moving or low-contrast subjects. The system’s performance rivals high-end competitors and outperforms earlier Sony models in both speed and reliability.This allows photographers to track and capture fleeting moments with unmatched precision.
High-Resolution 3.69M-dot OLED Electronic Viewfinder
The 3.69-million-dot OLED EVF offers a bright, detailed, and lag-free preview, making composition and manual focusing easier in all lighting conditions. With a 120Hz refresh rate option, the viewfinder delivers a smooth, immersive experience similar to optical finders. This is a notable upgrade over the A7 III’s 2.36M-dot EVF, providing enhanced clarity for critical focus checks.This gives users a true-to-life preview of their images, improving accuracy during both still and video capture.
Advanced Connectivity: Wi-Fi, Bluetooth, USB-C 3.2, and Dual Card Slots
The A7 IV offers robust connectivity options, including 2.4/5GHz Wi-Fi, Bluetooth 4.2, a USB-C 3.2 Gen 2 port for fast tethering and charging, and dual card slots (CFexpress Type A/SD UHS-II). This supports seamless file transfer, remote control, and reliable backup for professional workflows. Compared to older models, these features facilitate integration with modern production environments.This streamlines image delivery, backup, and remote shooting, saving valuable time on set or in the field.
Vari-Angle 3.0" Touchscreen LCD
The fully articulating 3.0-inch LCD touchscreen enables flexible framing from high, low, or front-facing angles, perfect for vlogging, selfies, and creative compositions. The intuitive touch interface supports focus selection, menu navigation, and playback controls. This is a significant ergonomic improvement over the tilt-only screen of the A7 III.This flexibility empowers creators to shoot confidently from any perspective, enhancing creative possibilities.
FE 28-70mm f/3.5-5.6 OSS Lens Included
The included FE 28-70mm f/3.5-5.6 OSS lens covers a versatile zoom range, suitable for landscapes, portraits, and everyday photography. Optical SteadyShot stabilization ensures sharp images and steady video, even at slower shutter speeds. The lens is compact and lightweight, making it an ideal match for the A7 IV’s portable body.This provides users with a ready-to-shoot kit that excels in a wide variety of real-world scenarios.
Enhanced Menu System and Customization
The A7 IV features Sony’s revamped menu system, offering improved organization, touch navigation, and extensive customization options for buttons and dials. This allows users to tailor the camera’s interface to their specific workflow, speeding up access to frequently used settings. Compared to previous models, the new menu is more intuitive and responsive.This enables professionals to work faster and more efficiently, reducing downtime during shoots.
Summary
The Sony A7 IV Kit (28-70) represents a significant advancement in full-frame mirrorless technology, blending high-resolution imaging, professional-grade video, and industry-leading autofocus in a compact, reliable package. With its 33MP sensor, 4K 60p 10-bit video, and advanced Real-Time Eye AF, the A7 IV is engineered to meet the evolving demands of photographers and content creators who require both versatility and uncompromising performance.Whether you’re upgrading from an earlier Alpha model or seeking a future-proof camera for hybrid workflows, the Sony A7 IV Kit delivers exceptional value and capability. Available now at ebphotovideo.com, this kit is the top choice for professionals who refuse to compromise on quality, speed, or creative freedom.
